1.Explain the terms "engagement", "interaction", "reach", and "target".

     Engagement is getting the audience exposed to your content, to engage their attention. Interaction is getting the audience to communicate with you, or to react to your content. Examples of this could be liking a post or photo, or it could be direct communication with you in the form of comments or emails. Reach is the total number of people possible that could be exposed to a piece of content. With Facebook, it appears to have a nearly unlimited reach (from a local scale) because your post is visible to your friends, then if someone reacts to your post then their friends can see it, and so forth. Lastly, target is the intended audience. Regardless of the total reach, target is the top demographic that you are trying to connect with.

2. What does "like"ing someone's post on Facebook mean to me.
     It is kind of a gray area because clicking the "like" button could mean so many things. It could mean that you agree with a statement, or it could be that you are happy for them. It could also mean you find their content funny, agreeable, enjoyable. Or lastly it could mean that you are trying to get that person's attention so you keep involving yourself with whatever they are doing.

3. Does knowing others "like" what you "like" influence me?
     It really doesn't. The way I see it, I am my own person regardless of what other's opinions are. I will say what I want, share what I want, regardless of what people think. To do otherwise would be to allow other people to have control over you as a person.

4. Explain the concept of "influencer".
      An influencer can be anything or anyone who persuades you to act a certain way. It could be a social concept, a person or comment, or it could be as local as morals or personal values. Anything that defines who you are (in this case, on the internet) and determines the actions you take are considered an influencer.

5. Explain how marketing Oreo along with a current issue helped the sale of Oreos.
     The marketing tactic employed by Oreos is a fairly common one. By supporting an issue that many people care about and are passionate about, Oreos was able to see a spike in revenue because people wanted to supported a company that supported a cause the people cared about.

6. How do companies use social media to advertise?
     Companies have many different avenues when it comes to social media advertising. They can place ads on Facebook pages of people who are within their target audiences. They could also do give aways or contests to interact with their fans.

7. How are marketers using social media to build brand "trust".
    Marketers are building brand trust on social media by doing things such as being personable and connecting with their customers and potential customers. By doing that, they build a relationship with the people they are trying to reach. This could be done by supporting good causes, celebrity endorsements, and customer interaction.

8. How do celebrities use social media to advertise?
    Celebrities can either use social media to endorse or sponsor a product, or they can also use it to build their own image and online presence. The movie uses the example of the guy from the Vampire Diaries and they strategically plan out when things will be posted and shared in order to create maximum response.

9. What is Corporate Sponsorship?
     Put simply, corporate sponsorship is when a company sponsors an event, an award, or something similar. For example, the NFL Draft presented by Pepsi, the Toyota halftime show on Sunday Night Football, or it could be an entire event, such as the Coca-Cola 600 NASCAR race.

10. Are marketers being transparent or invisible when using technology as described in the documentary?
     Because there is a difference between invisible and unnoticed, I can say yes to this question. We, as users of social media, know that marketers are using our information, we know that data is being gathered about us. But we also do not actually see it happening. We see the end results of it, like the displaying of a certain kind of ad, but we do not actually see the process of data mining.

11. How is the Hunger Games plot a lot like advertising in social media?
     The movie plot line and the concept of social media advertising are very similar because, as stated in the movie, "adults get teens to fight to be the best and win." So it is almost like we are being manipulated to get the results the companies and advertisers want to see, and they can sway us in whatever direction they want us to go, because even though we can't directly see them, they seem to hold the power.
     

Hey, I'm Kendrick and I'm a EMB major beginning my senior year at App State. I love all things sports, cheeseburgers, and playing drums with my band. I will close my first post with a YouTube video, a tribute to my favorite baseball player, Derek Jeter.