The online age and the age of technology have done tremendous things for society and our way of life. The Internet, specifically has given us the ability to access information, make purchases, and communicate with other people quicker than we ever had up to the point of the internet's conception. There is one main flaw to all these advances in technology that continues to be articulated and argued over. That would be the less person-to-person or face-to-face interaction. This issue plays a focal factor in online marketing.
Before you say "but wait, TV and magazine ads are not face-to-face. They are very broad and do not target me directly, or if they do, there are a large amount of people that see it that are not affected by it." Yes, you are very correct in saying that. However, that assumes that those types of "traditional" marketing strategies are all there is, which would be incorrect. Everyone gets annoyed at those people at the kiosks in the mall, or those door-to-door salesmen who try to get you to buy stuff you really don't want. But I think, underlying all that, is one thing we like that we take for granted. As humans, we are wired for communication with other humans, specifically face-to-face communication. These salespeople may be a pain in the rear end, but they usually treat you like a human. They may even engage in some small talk or converse about other non-sales related things beforehand. This aspect is the main difference between digital marketing and traditional marketing. We know that in either case, their goal is to get us to buy something. We know that. But when talking to a salesperson that is good at what they are doing, they make it seem like they care about us as a person, and not just as a customer. We allow ourselves to be deceived by that even though we know full well what they are doing. As humans we just cannot pass up the opportunity to be spoken to as a person of value, a person of interest to that salesperson. With digital media, yes, you see more ads that may influence you directly, that may have more impact on what you will or will not buy. But the negative side of that is there is no theater, no illusion that you matter more than just as a potential customer. In effect, the traditional marketing can make you feel like a person, digital marketing makes you feel like just another sale.
Thursday, November 19, 2015
Thursday, October 22, 2015
Interactivity and Sports Websites
I wanted to share this article done by Merrimack College about sports websites and interactivity. I also wanted to point out, that even though it is not explicitly mentioned in this article, I believe Fantasy Sports provides a large amount of interactivity on these sites as well. This article is very articulate in explaining how not only the general concept of interactivity works, but how a sports website has many forms of interactivity, be it fantasy sports, forums, discussions, videos, galleries, stats, schedules, stories, and many other things. Many such sites have people login to access their fantasy teams or to post comments, so that aides in measuring traffic to the site, or at least specific portions of it.
http://scholarworks.merrimack.edu/cgi/viewcontent.cgi?article=1002&context=spm_facpub
http://scholarworks.merrimack.edu/cgi/viewcontent.cgi?article=1002&context=spm_facpub
Thursday, October 1, 2015
ASSIGNMENT #2
1. I agree most with Sarnoff's Law stating that the value of a network increases linearly with the number of people on it. This method is mostly used in instances concerning traditional media such as television or radio. The reason I agree with it the most is that it is the easiest to measure and document in the sense that there is nowhere near as much grey area than if it were a newer media source. What I mean by that, is that with radio or television, when people are agreeing to submit their listening/viewing habits for ratings purposes, there is no doubt that the particular channel is being accessed or being used. It is one person using one device at one time. For "non-traditional" media however, you could have a single person viewing a single website on 3 different devices at one time. There is no way for the system to register that it is just one person using the site, instead it could be considered "3 hits". So in conclusion, I believe that this law is becoming outdated and flawed as our technology improves and progresses, but for traditional media, I believe that this method was extremely accurate.
2. In five years, I believe the internet will still be the primary source of information, but I think that it will have grown in accessibility and the sheer amount of content. In five years, we should not only be able to access the internet on computers, televisions, phones, tablets, etc. like we do now, but the speed at which we have access should be progressed exponentially. Perhaps the biggest change to expect in the coming years will be a transition from television to computer. What I mean by that is that with the increasing demand for "on-demand" programming, many people are deviating away from traditional television in order to watch their preferred programs online at their convenience. The media world has responded and signs point to all programming being internet based sooner or later. This means that while we will still have TVs and use TV screens, the actual content will be coming in on the internet, rather than by cable or satellite.
2. In five years, I believe the internet will still be the primary source of information, but I think that it will have grown in accessibility and the sheer amount of content. In five years, we should not only be able to access the internet on computers, televisions, phones, tablets, etc. like we do now, but the speed at which we have access should be progressed exponentially. Perhaps the biggest change to expect in the coming years will be a transition from television to computer. What I mean by that is that with the increasing demand for "on-demand" programming, many people are deviating away from traditional television in order to watch their preferred programs online at their convenience. The media world has responded and signs point to all programming being internet based sooner or later. This means that while we will still have TVs and use TV screens, the actual content will be coming in on the internet, rather than by cable or satellite.
Thursday, September 17, 2015
1.Explain the terms "engagement", "interaction", "reach", and "target".
Engagement is getting the audience exposed to your content, to engage their attention. Interaction is getting the audience to communicate with you, or to react to your content. Examples of this could be liking a post or photo, or it could be direct communication with you in the form of comments or emails. Reach is the total number of people possible that could be exposed to a piece of content. With Facebook, it appears to have a nearly unlimited reach (from a local scale) because your post is visible to your friends, then if someone reacts to your post then their friends can see it, and so forth. Lastly, target is the intended audience. Regardless of the total reach, target is the top demographic that you are trying to connect with.
2. What does "like"ing someone's post on Facebook mean to me.
It is kind of a gray area because clicking the "like" button could mean so many things. It could mean that you agree with a statement, or it could be that you are happy for them. It could also mean you find their content funny, agreeable, enjoyable. Or lastly it could mean that you are trying to get that person's attention so you keep involving yourself with whatever they are doing.
3. Does knowing others "like" what you "like" influence me?
It really doesn't. The way I see it, I am my own person regardless of what other's opinions are. I will say what I want, share what I want, regardless of what people think. To do otherwise would be to allow other people to have control over you as a person.
4. Explain the concept of "influencer".
An influencer can be anything or anyone who persuades you to act a certain way. It could be a social concept, a person or comment, or it could be as local as morals or personal values. Anything that defines who you are (in this case, on the internet) and determines the actions you take are considered an influencer.
5. Explain how marketing Oreo along with a current issue helped the sale of Oreos.
The marketing tactic employed by Oreos is a fairly common one. By supporting an issue that many people care about and are passionate about, Oreos was able to see a spike in revenue because people wanted to supported a company that supported a cause the people cared about.
6. How do companies use social media to advertise?
Companies have many different avenues when it comes to social media advertising. They can place ads on Facebook pages of people who are within their target audiences. They could also do give aways or contests to interact with their fans.
7. How are marketers using social media to build brand "trust".
Marketers are building brand trust on social media by doing things such as being personable and connecting with their customers and potential customers. By doing that, they build a relationship with the people they are trying to reach. This could be done by supporting good causes, celebrity endorsements, and customer interaction.
8. How do celebrities use social media to advertise?
Celebrities can either use social media to endorse or sponsor a product, or they can also use it to build their own image and online presence. The movie uses the example of the guy from the Vampire Diaries and they strategically plan out when things will be posted and shared in order to create maximum response.
9. What is Corporate Sponsorship?
Put simply, corporate sponsorship is when a company sponsors an event, an award, or something similar. For example, the NFL Draft presented by Pepsi, the Toyota halftime show on Sunday Night Football, or it could be an entire event, such as the Coca-Cola 600 NASCAR race.
10. Are marketers being transparent or invisible when using technology as described in the documentary?
Because there is a difference between invisible and unnoticed, I can say yes to this question. We, as users of social media, know that marketers are using our information, we know that data is being gathered about us. But we also do not actually see it happening. We see the end results of it, like the displaying of a certain kind of ad, but we do not actually see the process of data mining.
11. How is the Hunger Games plot a lot like advertising in social media?
The movie plot line and the concept of social media advertising are very similar because, as stated in the movie, "adults get teens to fight to be the best and win." So it is almost like we are being manipulated to get the results the companies and advertisers want to see, and they can sway us in whatever direction they want us to go, because even though we can't directly see them, they seem to hold the power.
Engagement is getting the audience exposed to your content, to engage their attention. Interaction is getting the audience to communicate with you, or to react to your content. Examples of this could be liking a post or photo, or it could be direct communication with you in the form of comments or emails. Reach is the total number of people possible that could be exposed to a piece of content. With Facebook, it appears to have a nearly unlimited reach (from a local scale) because your post is visible to your friends, then if someone reacts to your post then their friends can see it, and so forth. Lastly, target is the intended audience. Regardless of the total reach, target is the top demographic that you are trying to connect with.
2. What does "like"ing someone's post on Facebook mean to me.
It is kind of a gray area because clicking the "like" button could mean so many things. It could mean that you agree with a statement, or it could be that you are happy for them. It could also mean you find their content funny, agreeable, enjoyable. Or lastly it could mean that you are trying to get that person's attention so you keep involving yourself with whatever they are doing.
3. Does knowing others "like" what you "like" influence me?
It really doesn't. The way I see it, I am my own person regardless of what other's opinions are. I will say what I want, share what I want, regardless of what people think. To do otherwise would be to allow other people to have control over you as a person.
4. Explain the concept of "influencer".
An influencer can be anything or anyone who persuades you to act a certain way. It could be a social concept, a person or comment, or it could be as local as morals or personal values. Anything that defines who you are (in this case, on the internet) and determines the actions you take are considered an influencer.
5. Explain how marketing Oreo along with a current issue helped the sale of Oreos.
The marketing tactic employed by Oreos is a fairly common one. By supporting an issue that many people care about and are passionate about, Oreos was able to see a spike in revenue because people wanted to supported a company that supported a cause the people cared about.
6. How do companies use social media to advertise?
Companies have many different avenues when it comes to social media advertising. They can place ads on Facebook pages of people who are within their target audiences. They could also do give aways or contests to interact with their fans.
7. How are marketers using social media to build brand "trust".
Marketers are building brand trust on social media by doing things such as being personable and connecting with their customers and potential customers. By doing that, they build a relationship with the people they are trying to reach. This could be done by supporting good causes, celebrity endorsements, and customer interaction.
8. How do celebrities use social media to advertise?
Celebrities can either use social media to endorse or sponsor a product, or they can also use it to build their own image and online presence. The movie uses the example of the guy from the Vampire Diaries and they strategically plan out when things will be posted and shared in order to create maximum response.
9. What is Corporate Sponsorship?
Put simply, corporate sponsorship is when a company sponsors an event, an award, or something similar. For example, the NFL Draft presented by Pepsi, the Toyota halftime show on Sunday Night Football, or it could be an entire event, such as the Coca-Cola 600 NASCAR race.
10. Are marketers being transparent or invisible when using technology as described in the documentary?
Because there is a difference between invisible and unnoticed, I can say yes to this question. We, as users of social media, know that marketers are using our information, we know that data is being gathered about us. But we also do not actually see it happening. We see the end results of it, like the displaying of a certain kind of ad, but we do not actually see the process of data mining.
11. How is the Hunger Games plot a lot like advertising in social media?
The movie plot line and the concept of social media advertising are very similar because, as stated in the movie, "adults get teens to fight to be the best and win." So it is almost like we are being manipulated to get the results the companies and advertisers want to see, and they can sway us in whatever direction they want us to go, because even though we can't directly see them, they seem to hold the power.
Hey, I'm Kendrick and I'm a EMB major beginning my senior year at App State. I love all things sports, cheeseburgers, and playing drums with my band. I will close my first post with a YouTube video, a tribute to my favorite baseball player, Derek Jeter.
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